Minimum Advertised Price Policy (MAP)

Date: 01/01/2019, Vers: 0.1 

Yuuto Nutrition LTD. (“Yuuto™”) has determined that its interests are best served by adopting a minimum advertised price (“MAP”) policy. This MAP policy is designed to (i) support the Yuuto™ brand as a premium offering; and (ii) assure that our professional resellers are incentivized to provide desirable pre-sales and post-sales services to the end-users of our products. Yuuto Nutrition is confident that this policy will strengthen its competitiveness and benefit all of the professionals who resell our products.

Policy Coverage.

This MAP policy applies to all resellers of the Yuuto™ products identified by Yuuto Nutrition as being covered by this policy, regardless of channel of sale, who sell, directly or indirectly, to end-users located in the United Kingdom. Yuuto Nutrition will, without assuming any liability, unilaterally impose sanctions as described in this policy against resellers who advertise Yuuto™ products at prices below those specified herein.

This MAP policy applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral minimum resale prices established by Yuuto Nutrition from time to time. The policy applies to all advertisements of Yuuto™ products in all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogues, mail order catalogues, Internet or similar electronic media, television, radio and public signage.

Minimum Advertised Price.

A reseller shall be in violation of this MAP policy if it offers Yuuto™ products for sale at a net adjusted price less than the MAP established by Yuuto Nutrition. The term “net adjusted price” means the advertised price after taking into account all discounts, deductions, coupon offerings, rebates or allowances (except such rebates or other promotions that are provided by Yuuto Nutrition). Charges for taxes, shipping, delivery and insurance shall be excluded in determining the net adjusted price. The current listing of products and applicable MAP prices are

The products covered by this MAP policy and the MAP may be changed from time to time at Yuuto Nutrition sole discretion. Yuuto Nutrition resellers are responsible for remaining current with MAP policy, products and pricing.

Policy Violations.

In the event a reseller chooses not to follow the Yuuto™ MAP policy, sanctions will be unilaterally imposed by Yuuto Nutrition.

Violations of MAP policy shall be determined by Yuuto Nutrition in its sole discretion. This MAP policy will be uniformly enforced. Yuuto Nutrition will not accept any communication from a reseller who has violated this MAP policy regarding the violation or the willingness of the reseller to bring its prices or practices into compliance with the MAP policy.

Authorization Policy.

Yuuto™ Nutrition has unilaterally implemented a formal authorization policy and procedure for all current and prospective vendors of its products. Any and all clients purchasing Yuuto™ products with the intent of reselling must be officially authorized and licensed vendors. This applies to all resellers purchasing directly from Yuuto™ Nutrition Reseller Online Portal or through an authorized distributor.

Retailers Scope of Commerce.

Yuuto™ products may never be sold directly from mass market, classified, or auction websites such as (but not limited to) Amazon, eBay, Beezid or Craigslist. Retailers are only authorized to advertise and sell Yuuto™ products directly to consumers or end-users from established store locations and/or private, external websites registered with and approved by Yuuto™ Nutrition. Retailers are strictly prohibited from reselling Yuuto™ products to any other retailer or distributor.

Branding, Copyright and Trademark

The integrity of the Yuuto™ brand must be protected at all times. Content displayed on the Yuuto™ Nutrition website, product packaging, catalogs, product information sheets, brochures, advertisements, emails and other marketing materials are copyrighted and trademarked. The unauthorized use of copyrights, trademarks, logos, manufacturing images, product images, copy, or other Yuuto™ Nutrition information on the Internet without express consent is prohibited. All photos, images, and product and/or company description content pertaining to or describing Yuuto™ must be current and obtained from Yuuto™ Nutrition directly. This information cannot be pulled from the Yuuto™ Nutrition website or other Internet sources, unless specifically directed in writing by Yuuto™ Nutrition.

Policy Modifications.

Yuuto Nutrition reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy may change.

Unilateral Action.

This policy has been unilaterally adopted by Yuuto Nutrition. Yuuto Nutrition is not seeking agreement from any reseller to adhere to this MAP policy. It is entirely within the discretion of the reseller whether to comply or not comply. Yuuto Nutrition will not discuss any conditions of acceptance related to this MAP policy, as it is non-negotiable, and will not be altered for any reseller. Yuuto Nutrition neither solicits, nor will it accept, any assurance of compliance with this MAP policy. Nothing in this MAP policy or in any other contract or Agreement with Yuuto Nutrition shall constitute an agreement between Yuuto Nutrition and the reseller that the reseller will comply with this MAP policy.

Effective Date.

This MAP policy is effective 01/01/2019.

Contact Information.


All questions or comments regarding this MAP policy are to be directed to the policy administrator at office [at] The policy administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to resellers regarding the policy and receiving any communication regarding sanctions imposed under this policy